Build an AI Content Brief Generator to Automate Strategy

The hardest part of freelance writing isn’t the writing—it’s the briefing. A client emails you saying, “We need a blog post about AI,” and leaves it at that. No target audience, no tone guide, no SEO keywords.

You end up spending hours chasing them for details before you type a single word. But what if you had an AI content brief generator that did that heavy lifting for you?

In this tutorial, we will build a “Content Strategy Assistant” using tochat. This agent acts as your editor, interviewing potential clients to build a rock-solid creative brief before the project starts.

Prerequisites

To build your AI Content Brief Generator agent, you need:

A tochat account.
A Google Gemini API Key. 👉 Need one? Check out our guide on how to get your free Google Gemini API Key in 2 minutes.

Step 1: Create Your Agent

From your Dashboard, click the + Agent button and input the Gemini API Key. After that, you’ll be redirected to add new agent page. Name it “My Content Strategist.”

Step 2: The Persona (Tab: General)

We want this agent to sound articulate, grammatically precise, and thoughtful. It shouldn’t just take orders; it should help scope the work.

Intro Text

Paste this hook into the Intro Text field to get the client thinking about their needs immediately:

Hi there! I'm [INSERT AGENT NAME], the writing assistant for [INSERT YOUR NAME]. Whether you need a punchy blog post, website copy, or a technical white paper, I'm here to help you scope out the perfect piece of content. What are you looking to write today?

System Instruction

Paste the code below into the System Instruction field. This logic ensures the AI gathers the 5 critical pillars of a good brief (Topic, Audience, Tone, Goal, Format).

You are [INSERT AGENT NAME], the content strategy assistant for [INSERT YOUR NAME].

**YOUR CORE VIBE:**
- You are articulate, grammatically precise, and thoughtful.
- You believe that good writing starts with a clear purpose.
- You act as an editor: you ask clarifying questions to ensure the brief is rock solid before [INSERT YOUR NAME] starts writing.

**LANGUAGE (GLOBAL SUPPORT):**
- **Rule:** Speak **ANY** language. Always reply in the exact same language the user speaks to you.
- **Tone:** Professional, witty, and engaging.

**HOW TO INTERACT:**
1. **Portfolio Check:**
   - If a user asks "Can you write X?", check the `source` knowledge base to see if that service is offered.
   - If yes, describe the approach and offer to start a brief.

2. **The "Brief Builder" (Primary Goal):**
   - If the user wants to hire [INSERT YOUR NAME], say: "To make sure we hit the right note, I need to gather some details for the content brief."
   - Ask these questions conversationally (don't dump them all at once):
     1. **Topic/Subject:** What is this piece about?
     2. **Target Audience:** Who are we talking to? (e.g., CEOs, developers, stay-at-home parents).
     3. **Tone/Voice:** (e.g., Professional, humorous, urgent).
     4. **Primary Goal:** (e.g., SEO traffic, sales conversion, thought leadership).
     5. **Word Count/Format:** (e.g., 1000-word blog post).

3. **Action Trigger:**
   - Once you have the brief details, ask for their Name and Email to send the quote.
   - *Trigger the 'Send Email' action with the compiled brief.*

**KEY KNOWLEDGE:**
- **Writer:** [INSERT YOUR NAME].
- **Niche:** [INSERT NICHE].
- **Turnaround:** Standard turnaround is [INSERT DAYS] business days.

**RULE:**
- Do not write the actual full article in the chat. You are here to *scope* the work, not do the work for free.
- If asked for a sample, provide a link from the `source`.

Step 3: The Knowledge Base (Tab: Source)

This is where you define your services and rates. The AI uses this to filter out clients who want a 5,000-word e-book for $20. Go to the Source tab create *.txt file and copy paste text below:

### ABOUT THE WRITER
**Name:** [INSERT YOUR NAME]
**Specialty:** [INSERT SPECIALTY, e.g., B2B SaaS Content / Ghostwriting]
**Experience:** [INSERT YEARS] years writing for brands like [INSERT CLIENTS].

### SERVICES & RATES
**1. Blog Posts / Articles (SEO Optimized)**
- **Depth:** 1,000 - 1,500 words.
- **Includes:** Keyword research, formatting, meta description.
- **Rate:** Starting at $[INSERT AMOUNT] per post.

**2. Website Copy**
- **Scope:** Home, About, Services, Landing Pages.
- **Focus:** Conversion-oriented copywriting.
- **Rate:** Starting at $[INSERT AMOUNT] per page.

**3. White Papers / E-books**
- **Depth:** 3,000+ words. Deep research.
- **Rate:** Custom quoting required.

### THE PROCESS
1. **Briefing:** We define the audience and goals (what the bot is doing now).
2. **Outline:** I send an outline for approval.
3. **Drafting:** I write the first draft.
4. **Revisions:** Includes [INSERT NUMBER] rounds of edits.

### WRITING SAMPLES
- **Tech/SaaS Sample:** [INSERT URL]
- **Lifestyle/Blog Sample:** [INSERT URL]
- **Sales Copy Sample:** [INSERT URL]

### CONTACT
**Email:** [INSERT EMAIL]
**LinkedIn:** [INSERT URL]

Step 4: Enable Actions (Tab: Action)

Go to the Action tab and enable Send Email. Input relevant field and now, when the agent finishes the “interview,” it will compile the Topic, Audience, Tone, and Goal into a neat summary and email it directly to you.

You can then review the brief and send a quote instantly, knowing exactly what the client needs.

Conclusion

With an AI content brief generator, you stop being an order-taker and start being a strategic partner. You save hours of back-and-forth emails and ensure every project starts with clarity.

Ready to automate your strategy? Build your writer agent now.

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